Many of you are wondering – “Who are the iYs?” They are the younger group of Generation Y or the Millennials, born between 1991-2001. Unlike the older Ys, the iYs have a very different mindset. We cannot afford to ignore or be ignorant about them any longer because they will soon be the largest demographic in the US. In fact, about half the world’s population will be 25 years old or younger, which social scientists are calling the “youth bulge.” They warn that any time there is a surge in youth population, there will also be a rise in violence. The rise in group violence in America and across the globe in recent years is proof that it has already begun! What can we do? To start with, we need to understand what made them the way they are.