“Local business gives back.” “I like to support companies that give back.” “We feel that we need to give back to our community.” It seems that “giving back” is the new litmus test for being a good business. It is assumed that most businesses are basically bad because they only take from the people. Behind such thinking is the idea that deceiving people is the only way that businesses grow and their owners get rich. Hence, “giving back” is the moral way to come clean and make things right.

Is this really true? This article will help you understand the truth.